PRIVATE RESERVE™ — Protect Your Market. Grow Your Brand. Secure styles before they enter production. — Secure styles before production.
Learn More →Securing a protected corset style takes four steps: register, browse the Preview Collection, register interest, and order factory-direct. Here’s the full walkthrough for retailers.
Securing a protected style is intentionally frictionless — there are no contracts to sign and no fees to claim a market. Here is the whole process.
Start with wholesale registration. Approval verifies you are a genuine retailer and, crucially, establishes your market from your business address. You never pick your territory — it is derived automatically, which is what keeps allocation fair for everyone.
Open the Preview Collection, a retailer-only gallery of pre-production designs. Use the genre and category filters to find pieces that fit your customer base. Each card shows live demand and whether the style is still available in your market. New to it? Read the Preview Collection guide.
Click “I WANT THIS” on the designs you want to stock. If the style is still free in your market, it is allocated to you immediately and appears in your account. If it is already taken locally, you can join the waiting list. The underlying rules are in how allocation works.
Registering interest also signals demand to our factory. The most-requested designs move into production; once yours does, you can order it factory-direct and reorder any time. This is the demand-driven manufacturing model in action.
Your allocations remain active while your account maintains its monthly minimum — details in maintaining your territory. For the strategy behind all of this, see PRIVATE RESERVE™: The Future of Wholesale Corset Buying.
PRIVATE RESERVE™ Territory Protection
One design. One retailer. One market. Secure the styles your competitors can’t buy — factory-direct.
Territory protection lets a wholesaler reserve a product for one retailer in a defined market. Here’s how it works, why it matters for margins, and how PRIVATE RESERVE™ applies it to corsetry.
The rule behind PRIVATE RESERVE™ is deliberately simple: each corset design is allocated to a single retailer per market. Here’s exactly how allocation, waiting lists and release work.
The Preview Collection is where retailers see corset designs before they’re manufactured — and reserve their market by registering interest. Here’s how to use it.
