PRIVATE RESERVE™ — Protect Your Market. Grow Your Brand. Secure styles before they enter production. — Secure styles before production.
Learn More →The rule behind PRIVATE RESERVE™ is deliberately simple: each corset design is allocated to a single retailer per market. Here’s exactly how allocation, waiting lists and release work.
The PRIVATE RESERVE™ tagline — One Style. One Retailer. One Market. — is not a slogan. It is the literal rule our allocation system enforces on every order.
A common misunderstanding is that one retailer “locks” an entire region. That is not how it works. Protection attaches to an individual design within a single market. If you secure design CWL-1701 in Ontario, no other Ontario retailer can secure CWL-1701 — but a Quebec retailer still can, and a second Ontario retailer is free to secure a different design. Several boutiques in one market can each build a distinctive protected range without ever colliding.
Every design begins in the Preview Collection. When an approved retailer clicks “I WANT THIS”, the system checks whether the style is still free in that retailer’s market. If it is, it is allocated automatically — no manual approval queue, no negotiation. The first approved retailer to claim a free market gets it. Step-by-step details are in how to secure a PRIVATE RESERVE™ territory.
If a style is already taken in your market, you are not simply turned away — you can join the waiting list. If the current holder releases the style (see below), waitlisted retailers are next in line.
Allocations are not permanent regardless of activity. They stay active while the account meets the minimum monthly purchase requirement explained in maintaining your territory. If an account lapses, we may release its styles so active retailers are never blocked by dormant reservations. This keeps the program fair and liquid.
Every active allocation is a unique pairing of a style and a market, bound to one retailer. The system rejects a second active allocation for the same style-and-market combination outright — so the “one retailer per market” promise is enforced by design, not by trust. For the bigger picture, start with PRIVATE RESERVE™: The Future of Wholesale Corset Buying.
PRIVATE RESERVE™ Territory Protection
One design. One retailer. One market. Secure the styles your competitors can’t buy — factory-direct.
Securing a protected corset style takes four steps: register, browse the Preview Collection, register interest, and order factory-direct. Here’s the full walkthrough for retailers.
The Preview Collection is where retailers see corset designs before they’re manufactured — and reserve their market by registering interest. Here’s how to use it.
Territory protection lets a wholesaler reserve a product for one retailer in a defined market. Here’s how it works, why it matters for margins, and how PRIVATE RESERVE™ applies it to corsetry.
