Some retailers want more than exclusive access to designs — they want product that carries their own name. That’s what private label and OEM manufacturing deliver.
Private label vs. OEM
Private label usually means taking a proven design and producing it under your brand — your labels, your packaging. OEM (original equipment manufacturing) goes further: a product built to your own design and specification, from pattern to finish. Both are possible because we own our factory. See our private label & OEM services page for scope.
How the process works
- Brief — share your concept, target price and quantities.
- Design & sampling — we translate it into a pattern and produce a sample to approve.
- Production — the approved design is manufactured factory-direct, to the quality standards you’d expect.
- Branded delivery — labelled and packaged under your brand.
Why factory-direct makes it possible
Only a manufacturer can build to your specification and brand it as yours — a distributor can’t. It’s the same factory ownership that enables demand-driven manufacturing and factory-direct pricing.
Where it fits alongside PRIVATE RESERVE™
Private label and territory protection solve different problems: OEM gives you owned product; territory protection gives you exclusive access to our catalogue designs in your market. Many retailers use both. The overall model is described in PRIVATE RESERVE™: The Future of Wholesale Corset Buying.
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