PRIVATE RESERVE™ — Protect Your Market. Grow Your Brand. Secure styles before they enter production. — Secure styles before production.
Learn More →Territory granularity varies by country — US by state, UK by nation, EU by country. Here’s exactly how PRIVATE RESERVE™ markets are defined worldwide.
Territory protection only means something if the “territory” is well defined. PRIVATE RESERVE™ sets granularity per country, so protection is meaningful without being unreasonably broad. Your market is derived automatically from your verified business address — you never choose it.
A single US state can hold more independent boutiques than an entire smaller country, so state-level protection in the US is both meaningful and fair. In smaller or less densely served markets, country-level protection strikes the right balance. The goal is always the same: enough separation that protected retailers don’t collide, without carving markets so finely that protection becomes meaningless.
When your account is approved, your country and (where relevant) state or province determine your market automatically. That single derived market governs every style you claim — see how allocation works and how to secure a territory. For the rationale behind the whole system, read PRIVATE RESERVE™: The Future of Wholesale Corset Buying.
PRIVATE RESERVE™ Territory Protection
One design. One retailer. One market. Secure the styles your competitors can’t buy — factory-direct.
Territory protection lets a wholesaler reserve a product for one retailer in a defined market. Here’s how it works, why it matters for margins, and how PRIVATE RESERVE™ applies it to corsetry.
The rule behind PRIVATE RESERVE™ is deliberately simple: each corset design is allocated to a single retailer per market. Here’s exactly how allocation, waiting lists and release work.
Securing a protected corset style takes four steps: register, browse the Preview Collection, register interest, and order factory-direct. Here’s the full walkthrough for retailers.
