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Learn More →For decades, wholesale meant picking from someone else’s catalogue. Custom Design flips that — choose your own fabric, styles and sizes at a 20-piece minimum. Here’s what that actually changes for a small boutique, and what’s coming next.
For most small boutiques, "wholesale" has always meant one thing: picking from someone else's catalog. You choose from what a supplier already made, in the colours they already stocked, at the minimums they set — and so does every other retailer buying from the same catalog. Your shelf ends up looking like everyone else's.
Custom Design changes that starting point. Instead of picking a finished product, you choose the fabric or print, the styles, and the sizes — and we manufacture it as your own collection. No one else is selling the exact combination you built.
The two things that usually keep a small boutique out of custom manufacturing are minimum order size and unpredictable pricing. Custom Design is built around removing both:
A large chain can justify a 500-piece minimum on an exclusive colourway because volume absorbs the risk. A boutique placing its first or fifth wholesale order can't — which is exactly why most exclusivity has historically been out of reach for smaller buyers. Dropping the minimum to 20 pieces, spread across styles and sizes rather than locked to one design, is what makes "your own range" realistic at boutique scale rather than something only larger retailers could access.
It also changes what you're competing on. Buying from the same open catalogue as every other account means competing on price and speed alone. A collection built on a print or fabric no one else picked competes on something a customer can't find elsewhere.
The process is three steps, in this order:
For the details behind each step — how the 20-piece minimum is actually counted, what fabric options look like side by side, and what lead times to plan around — see Custom Corset MOQ Explained, Choosing Fabric for a Custom Corset, and Custom Corset Lead Times.
We're preparing a small rotating selection of limited-edition fabrics that will only ever be available through Custom Design — not part of the open 130+ library, and not restocked once a run sells through. The idea is straightforward: a buyer picks one of these fabrics, builds a collection around it at the same 20-piece minimum, and that combination is genuinely theirs while the fabric lasts.
This is not live yet — we'll announce it here and by email when the first limited-edition fabrics are ready to choose from. If exclusivity for your shelf is the reason you're reading this, it's worth watching for.
Custom Design is open to approved wholesale accounts today, with no need to wait for the limited-edition fabrics to try the model. Pick a fabric, choose your styles and sizes, and see what a quote looks like for your own combination.
Factory-Direct Wholesale
View our latest collections with transparent wholesale pricing. MOQ from USD 400. Ships worldwide.
What actually happens between submitting a custom order and the boxes leaving the factory — and why the 7–10 working day figure starts when you approve, not when you submit.
Custom orders earn a discount automatically as the order grows — 2% from $400, rising to 10% above $1,000. How the bands work, what they are calculated on, and how to plan an order around them.
If you already have a corset pattern that works, we can manufacture to it. What to send, what happens to it in the factory, and why the minimum is 30 rather than 20.
